“This niche seems so saturated – I might as well not even try to go into that one.” This is a common complaint that’s uttered by newer Internet Marketers who come into this business wet behind the ears and intimidated by their existing competition.

There’s a saying that you should adopt when you decide whether or not to get into a niche – “Everything that can be done has been done before.” Business is all about reinvention.

It’s about putting your own stamp on a product or topic and making people understand that yours is better than the rest. If it didn’t work this way, then we’d all be resigned to accepting only one hamburger brand, one brand of jeans, one movie with the same theme.

Think of how many Internet Marketing guides you’ve read to date. There are a wide variety of styles in teaching this business. Some will give a methodical, step-by-step technical accounting of AdWords, while others will deliver a more theory-based approach based on gut instinct and trend forecasting.

In the dating niche for men – there are those who teach you the traditional, seemingly common knowledge strategies and some who tell you to throw caution to the wind, forget everything you’ve ever known and use some tactic that would seem to get you slapped rather than score with a woman.

There will be plenty of room for you as an Internet Marketer in 2010. It doesn’t matter what niche you want to enter. There’s a spot with your name reserved on it, and here’s why:

If you want to succeed, then you should be going into this business truly believing that you can do it better than any of your competitors. That you can provide something no one else can – whether it’s secret knowledge of a trick used to make more money (or pick up women) or it’s in the way you teach – that helps people learn better from you than others.

Don’t go into Internet Marketing with a mindset that you’ll throw darts against the wall and hope something sticks. There’s room for you in this industry – but only if you’re willing to do the research and map out a plan of attack before you haphazardly jump in and waste time, money and patience on something you don’t really grasp.

There may not be an Internet Marketing degree you can earn at a college near you, but there is a wealth of information that can prepare you to succeed as an online marketer in any niche market you want to tap. All you have to do is generate enough interest, determination and motivation to get you from point A to point Z.

The FTC (Federal Trade Commission) passed new regulations that will affect Internet Marketers in regards to the Guides Concerning the Use of Endorsements and Testimonials in Advertising section.

The changes they’ve made affect bloggers and website owners who use testimonials or those with celebrities. If you’re an affiliate marketer, it affects you, too. While most of the buzz was about celebrities who fail to disclose they’re being paid or receiving freebies when touting a certain product, it’s smaller entrepreneurs we’re concerned about.

You’ll want to do ample investigating on your own before you start promoting anything for a paid commission. This article isn’t meant as legal advice for you – it’s simply an observation about the new rules and how we might feel their impact.

The point of the changes is to connect the dots for consumers between advertisers and endorsers. Not everyone has an Internet marketing background and can spot an affiliate review compared to an unbiased, unpaid one.

This will affect marketers who make up their testimonials. Some of them have written up their own testimonials and bought a stock picture of the “testimonial giver” – falsely making the consumer believe people have gotten good results with the product, when it fact not a single person had tried or purchased it yet.

Traditionally, advertisers could simply put an asterisk next to a real testimonial with the words “results not typical” in fine print. This was still shady because it wasn’t blatantly exposed on the site.

Now, if you get paid a commission, or if you got a freebie in exchange for recommending a product, then you’d better openly disclose that connection to your readers or you could face an FTC fine.

There’s no broad laws governing bloggers and marketers, though – the FTC says each case will be investigated individually. Aside from the payment being disclosed, you also have to be honest. You can’t say something helped you make $10,000 in revenue if it didn’t – and if you get caught, you could be forced to pay up.

Now if you’re caught, the burden is on the FTC to prove their case and how it violates the FTC Act. You can order a copy of the FTC’s updated Act here: FTC’s Consumer Response Center, Room 130, 600 Pennsylvania Avenue, N.W., Washington, DC 20580. The bottom line for 2010 is – don’t cheat your readers out of an honest review, even if that means you admit you’re getting paid for your opinion!